Leveraging Today’s Word-Of-Mouth Advertising: Social Media June 5, 2012, 1:00pm EDT

We all know word of mouth is the best advertising there is, but how do you get it in this digital age? The secret is to tap and utilize the power of social media. When your tweet is retweeted, that is word of mouth advertising today. When your newsletter is forwarded, that is word of mouth gold. In this webinar, USA TODAY columnist and founder of TheSelfEmployed.com Steve Strauss shares the best tips and tricks for getting word of mouth in today's world.

About the Presenter(s)

Steve Strauss

Steve Strauss is one of the world’s leading entrepreneurship and small business experts. He has been seen on CNN, CNBC, The O’Reilly Factor, and his column, Ask an Expert, appears weekly on USATODAY.com.

USA TODAY Senior Small Business Columnist and Best-Selling Author
Leveraging Today’s Word-Of-Mouth Advertising: Social Media