IP 101: Why Care About Intellectual Property July 16, 2015, 1:00pm EDT

You have a great idea and turned it into a business, but if that intellectual property (IP) isn’t a part of your business strategy, you’re not only putting your ideas at risk, you’re also risking investment opportunities.

In this SCORE LIVE webinar, Mary Juetten, a JD and CPA, and the founder of Traklight.com, will break down what "intellectual property" is and why businesses must safeguard it.

  • Startups need to care about their IP from the beginning! Not just for tech startups—100% of businesses have IP.
  • Shed your misconceptions about IP, and start understanding what it is and how it relates to you and the value of your startup.
  • Don’t risk the success of your business to ignorance. Educate yourself, and thrive!
  • Learn how putting your ideas and IP to work for you now will save you time and money in the long run.

About the Presenter(s)

Mary Juetten

Mary Juetten, founder and CEO of Traklight, has dedicated her more-than-25-year career to helping businesses achieve and protect their success.

Founder and CEO, Traklight
IP 101