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You Have My Attention...for the Next 15 Seconds
We live in a world of talkers. We chat on our cellphones, email, blogs, Twitter and Facebook. We are constantly telling people who we are, what we do and what we think. But are we doing it in a clear way that helps others understand how our company can help them? No one really wants to hear your elevator pitch, so you have to make it too the point.
Can you tell someone who you are and what you do in 15 seconds or less? This is actually a long time since the average adult attention span is eight seconds.
Why is this so
Before your first session with a SCORE counselor, please go to http://www2.lc.edu/score/appt_chk_lst.htm for a set of questions to prepare. Having addressed some of these topics in advance will help maximize your time with your counselor.
Go to http://paloalto.com/ps/bp/demo/sba/index.html for access to an overview of the business plan process.
The first key to business success is to determine if your business idea is viable. Entrepreneurs need to think ahead and estimate how the product(s) or service(s) they envision will fit as pieces of a very large puzzle. This checklist provides a framework for a feasibility analysis by identifying the major forces that affect results: customer appeal, competitor's offerings, market conditions and your financial and organizational structures.
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