Content marketing and advertising — both are methods for creating positive brand associations and attracting new audiences. But only one of them guides leads throughout the sales process and creates long-term brand advocates: content marketing.
The passage of the Tax Cuts and Jobs Act (TCJA) brought renewed focus upon pass-through entities (PTEs). In spite of their widespread popularity, PTEs are commonly misunderstood. While thought of primarily as small businesses with few employees that generate a fraction of overall business profits, the truth about PTEs tells a very different story.
Over 40% of cyber-attacks are specifically intended for small businesses. Its worth consider using a Virtual Private Network (VPN). VPNs allow you to connect to the Internet via a private server, which encrypts your connection and shores up your privacy.
Are you the proud owner of a family-owned company? From succession planning to company culture, these family business tips and insights, based on stats from SCORE’s latest business infographic, will help you build a roadmap to success and increase the chance of transitioning into the next generation.
As a small business, managing your finances is no small task. Since one of the main reasons businesses fail is due to poor cash flow management, it’s also why you need help. But, if you haven’t got a ton of experience working with accountants or bookkeepers, what do you need to know?
Are you ready to launch a new product? Don’t forget about the barcode! Brush up on your barcode knowledge by learning from these top five questions, and you’ll be ready to take the first step toward launching a successful product.
The IRS lets you deduct some of the costs of using a personal vehicle for business purposes. Just like you can deduct the cost of business expenses such as marketing, you can also deduct your business mileage. But make sure you’re following the rules or else you may face that dreaded IRS audit.
Business owners are often stuck in the “work until you drop” model and cannot think about how to grow their businesses. Here are four common barriers that hold small business owners back from scaling their fledgling companies.
Female small business owners seeking contracts with corporate or government clients face a lot of competition. One way to get an edge is to get your company certified as a woman-owned business. Read what certification can do for your small business.
Women’s History Month is the perfect time to highlight the achievements of women in business. We’re profiling four successful women business owners who are also SCORE clients. We’re also sharing resources to help you navigate the challenges of running a company as a woman.
Small businesses tend to take the lean approach to marketing. They don’t outsource it much, and they often underfund it. But you can beat your competitors, even if they have much larger marketing teams.